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Eliminating the Top Five Project Obstacles
Freedom from Project Surprises Newsletter - Issue #44 December 2008
In This Issue
News
Top Five Obstacles
Resolving the Top Five
How we can Help
Feedback
Quick Links
Are there some well known obstacles in your NPD workflow that consistently hinder project execution and you would like resolved and put behind you? Of course you do, just like the majority of organizations in this business. In fact, if you were to create a list of your top five obstacles they are likely to be similar to every other organizations top five items. I only know this because I have talked with many of you about them already. Why are they still there today, continuing to disrupt your project execution? Only you can honestly answer that question. This month we are going to focus on the common top five execution challenges and getting them behind you.

Jeff Jorvig, NPD Process Consultant
News of Interest
  • Thank you Readers! We have over 140 readers here and are averaging 12 readers per day (360/month) at our blog. A great year for growth in both areas.
  • Here's a link to an interesting web based project management tool I was introduced to this past week - Deskera
  • Latest survey results are now available. Includes a ranking of the top ten project execution challenges and the key reasons for challenges not being addressed. Email me if you would like to request a copy of the results.
  • Announcing availability of a new workshop titled "IC Design Skills for Project Managers".
  • Download a Discovery & Solution Case Study of one of our engagements here.
  • Check out this web based solution to managing your NPD/NPI process here.
  • Check out our quick start instant downloads for managing design projects.
Leadership Quote of the month:
"Leadership is much more an art, a belief, a condition of the heart, than a set of things to do. The visible signs of artful leadership are expressed, ultimately, in its practice."
  
--Max DePree
The Top Five Obstacles to Predictable Project Execution
Do you believe your NPD organization is unique in the top five issues that are keeping project execution in a state of unpredictability? You may be surprised to find that your organization is not dissimilar to many others, when looking at project execution bottlenecks. I find it truly fascinating that the top five are so common across organizational, company and international boundaries. We are all dealing with very similar project challenges and for the most part tolerating them as a routine part of our business. The ongoing acceptance aspect is what I find most troubling. There are a few exceptions where organizations are actively whittling back the top five, however it is not the norm, often smothered under a guise of resource availability.

Requirements Closure
Completing a product definition that has a depth of detail, in the time frame necessary, so as to prevent rework of any design activity due to a lack of requirements information. That's the objective, one that needs focused emphasis to remove this as a common source of impact to a project.

Project Planning
This is the activity that will lead to reaching commitment, one that your NPD team believes in and will be able to hit. The problem is it's not happening and the reasons tend to be generalized into a few different bins. Root cause for failing to meet planned commitments must be understood and addressed, whatever or wherever the source may be.

Individual Objectives
On this one each team member may not always know what is expected of them, to the level of detail that will prevent them from reworking already completed activities. Team members may be guessing or making assumptions about deliverables. This type of uncertainty is commonly due to information lacking in the area's of how, what or where. Not a good situation where being predictable is an objective.

Scope Control
A lack of product scope control leads to confusion on requirements. The team often does not know what changes should be made and which ones should be left behind. The engineering team typically will assume if a feature is being discussed, it is a requirement, without regard to schedule or cost impact implications. This one quietly steals away your team's productivity, often without a trace.

Project Leadership Skills
This item involves a deficit in the skills necessary to recognize and effectively deal with the other four items in this list of top five. This is bright technical talent leading a project without the proper skills to manage project details such as requirements closure, detailed planning, establishing detailed individual objectives or managing scope change.
Getting your Top Five Obstacles Behind You
What are the next steps after the top five common project execution obstacles have been identified as scope control, individual objective clarity, project planning detail, requirements closure and project leadership skills? Ideally we must improve upon each of the obstacles to the point where they no longer:
  1. Enable the need for rework of already completed tasks.
  2. Enable wait states due to lack of information.
  3. Enable non-value added activities to take place.
These three project performance indicators become the measurement criteria for work flow efficiency and will be invaluable in providing insight into progress. Once they are no longer enabled, predictable project execution will result!

The primary step is to adequately resource an effort to eliminate these top five. It must be a focused effort with someone responsible for delivering a solution, wherever in the organization that solution may need to be. Example Costs for Project DelaysBut wait, adequately resource? I have just lost you on costs, haven't I? OK, let me back up a bit. The primary step is to identify how much these top five are costing you in terms of delays to revenue ready products. Now you have a justification for the second step, which is to adequately resource the effort to remove these top five barriers.

Get someone on the hook with the passion to uncover root cause, ability to gain consensus for real solutions and be comfortable working across all organizational silos. Failure to do so will be a grave error and allow a naysayer the opportunity to say, "I told you so". Recovery from a failed attempt will be far more difficult than engaging the ideal resource in the first place. Do not cut corners in putting the right person in place for driving the solutions.

Approach the top five with a strategic approach to problem solution. A tactical attitude would focus on activities within a NPD project workflow whereas a strategic approach will focus on the big picture view of how to plan, resource and engage on projects to eliminate impact from the top five. The mission is a change from what is "believed" the best the team can do - to becoming the best via the elimination of the obstacles that are well known disruptions to projects. Don't focus on why things can't change, evolve thinking to how things can be changed.

Have you started the mental list of why this could never work for your organization? The uniqueness of your particular situation precludes this from being possible, right? Fight the negative thoughts or you will only strengthen the hold of the status quo. Justification of uniqueness will pave a lethal path to non-action. The time is now for a focused attack on the top five sources of unpredictability in project execution. Honestly, why wouldn't you get started today?
How we can Help
"Providing solutions to the hidden, behind the scenes project roadblocks that quietly steal early revenue opportunity"
  • Change Agent - We can lead the effort to remove the "top five" challenges in your product development work flow. We have the skills, time and passion to make a difference.
  • Discovery - Are you certain that you know everything that is impacting project execution? We are expert private investigators at uncovering the unknowns in an organizations development process.
  • NPD team workshop to improve planning, execution and monitoring skills.
  • Web based NPD workflow management.
  • Ready made downloads: schedule, checklist, analog design guide.
  • Increase design management bandwidth via Virtual Design Manager.
  • Full listing of common services here.
Contact us today via email, 480-442-6730
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